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Google allows a high degree of customization when it comes to formating the appearence of Google Ads. This is reflected in Googles offering of different Ad Formats and Ad Color.
By properly chosing the colors you use with your ads to match the theam of the over all website, it is possible to make the ads appear as an integral part of the website and less like Ads. This improves the chance of a visitor clicking on those.
The five parts of the ad which you can change the color on are:
- The border color of the ad
- The background color of the ad
- The link color of the ad
- The url color of the ad
- The text color of the ad
To improve your CTR by optimizing colors, read our article: Adsense Ad Color Optimization.
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