Maximizing the CTR means a lot to a publisher
who wants to make money with Adsense.
Making maximum possible money with Adsense
depends on three factors:
The techniques you follow to maximize your CTR
can not only increase the user responsiveness but also increases the targeted
traffic.
Let's see what Google AdSense Engineers has to
say about Adsense CTR:
"Due to the dynamic nature of Google
AdSense, fluctuations in your revenue will occur. Your earnings will depend on a
number of factors, including the types of ads being served to your pages, the
cost per click or cost per impression of these ads, and your users' click
through selections. Regarding ad placement - the best ad format varies from page
to page. We've observed that, in general, wider ads perform better because of
their reader-friendly format. We strongly recommend putting your users first
when deciding on ad placement. Think about their behavior on different pages,
and what will be most useful and visible to them. You'll find that the most
optimal ad position isn't always what you expect on certain pages."
What should you do to increase Adsense CTR?
Webmasters have very diverse views on how to
increase CTR. It largely depends upon the the quality of its content, keywords
you are targeting, design and layout of your website, placement of AdSense ads,
page optimization and various other factors. Generally, AdSense blocks wrapped
between the quality content works the best. For the websites having poor quality
content, placing the Ads before the start of the content works best.
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Quality Comtent:
If you develop a poor quality content website, even if you have high CTR and
clicks, you will be getting low priced ads and also nobody will like to add
your url to their favorites. But if you have quality content, that keeps the
visitors glued, even if you get a little low CTR (not that you will), but
you will be getting high priced ads and regular visitors, too. So the bottom
is concentrate on providing quality content that provides value to your
visitors. For Adsense, quality content is the king.
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Proper Ad Positioning:
Proper positioning of ads on your website has direct impact on your CTR.
Change the location of the ads and watch changes in your CTR regularly. Try
to locate the area of the page where the focus of the visitor can be.
Generally, AdSense ads near the quality content or other crucial areas like
navigation bar tend to perform better. But it really depends upon the
keywords you are targeting, and the traffic you have.
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Right Ad Formats: As
the Google engineers say, more user friendly ads, more widespread tend to do
better than towers and others. But you have to decide what work best for you
based on your site layout, design etc.
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Right Ad Colors: The
colors you use for your Adsense Ad Units also affects the CTR. As a rule you
have to use those color that will make the Ads look like an integral part of
your content. Blend in colors are often recommended. For more information
see our article "How to
Optimize Adsense Ad Colors"
Tweak and Experiment
Experiment and experiment a lot, till you are
satisfied with the tweaks you have done to achieve highest CTR. Track your page
performance by making channels of ads in your AdSense Control Panel and
experiment till you are satisfied with your CTR. Though, each such experiment
will make you loose money for a day or two, as Google may take time to adjust
with new changes, but it will be beneficial in long run.
KeywordCountry helps AdSense webmasters in
increasing their AdSense revenue. KeywordCountry is a library of 2.83 million
Top paying keywords containing thousands of niche keywords. For more tips and
tricks on AdSense, see our review of
KeywordCountry.
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